Suddenly appearing on the world music scene and instantly causing a frenzy, the seven-member Japanese group “XG.” What lies behind their unprecedented success? Recently, a special feature on XG aired on the Japanese news program “Hōsoku Station,” sparking significant buzz for its in-depth exploration of the group’s core story. Additionally, the YouTube channel ANNnewsCH, which covers news from the TV Asahi network, released a special edition titled “Why Does XG Captivate the World? Exploring the ‘Strategy’ and ‘Dream’ Behind XG: A Special Edition with Unreleased Footage from ‘Hōdō Station’,” which has drawn attention not only from fans but also from many others seeking the truth. In this article, we will thoroughly delve into the content of the ‘Hōdō Station Special Edition’ and provide a comprehensive explanation of the ‘strategy’ and ‘dream’ behind why XG is captivating the world and pioneering a new era in music. Whether you missed it or have already watched it, we hope this article will help you rediscover XG’s shocking charm and gain a deeper understanding of their story.
The Backstory of XG’s World-Conquering “Strategy”: A Bold Approach That Defies Conventional Wisdom
XG’s success is no accident. From the very beginning, they have championed the concept of “X-POP” and implemented a bold yet meticulously calculated strategy to bring it to life, making a significant impact on the global music scene. As clearly demonstrated, XG has distinguished itself from traditional Japanese artists’ overseas ventures by setting its primary focus on the international market from the start. A prime example of this is their rigorous approach of writing nearly all song lyrics in English. This was an extremely strategic choice aimed at minimizing language barriers and delivering their message directly to listeners worldwide. Producer JAKOPS (SIMON) stated, “It’s better to stop distinguishing between overseas and domestic markets,” and this vision of treating the global market as a unified whole forms the core of XG’s strategy. Through this unconventional approach, XG has successfully conducted a world tour spanning 35 cities and attracting 400,000 attendees in just three years since their debut, and has been highly praised by the Grammy Awards in the US for “contributing to the global expansion of Japanese popular music.”
The Birth and Meaning of “X-POP,” Neither J-POP nor K-POP
“X-POP,” which incorporates the meaning of “outside the box” into the letter “X,” is a unique concept created by XG to express their musicality. This goes beyond mere genre classification, embodying XG’s philosophy of creating music from a truly global perspective, unbound by the musical styles of any specific country. While respecting the unique melodies and expressions of J-POP and the polished performances and systems of K-POP, XG pursues its own originality without being confined by these genres, bringing fresh surprise and emotion to music fans worldwide. Their music has a universal appeal that transcends language and cultural barriers, resonating intuitively with listeners, which has given rise to the new trend of “X-POP” and is a major factor in its widespread appeal around the world. It is this free-thinking approach, unbound by conventional concepts, that is the source of XG’s innovation and diversity.
Proactive Investment in Overseas Markets: A Roadmap to Success
XG’s global strategy is supported by bold “preemptive investments” made with a long-term perspective. Producer JAKOPS (SIMON) emphasizes the importance of “showing XG directly in as many places as possible, even if it means incurring losses.” This strategy prioritizes building a direct connection with fans worldwide through consistent live performances over pursuing short-term profits, aiming to expand the presence of XG as an artist. In fact, the global music market has grown by 16.7 billion dollars (approximately 2.39 trillion yen) over the past decade, making it an inevitable choice to focus on overseas markets to capture the growth of this massive market. By anticipating these market trends and making proactive investments, XG has steadily expanded its fan base and expanded its influence worldwide. Their success demonstrates the importance of a clear vision and the ability to execute a strategy that is not tied to short-term gains.
The Hidden Five-Year Training Period: The Foundation for Creating World-Class Artists
Behind XG’s remarkable performances and professionalism lies a rigorous five-year training period prior to their debut. Members began participating in this rigorous yet loving training program as early as 11 to 15 years old, during their formative teenage years. During this period, they not only honed their vocal and dance skills but also thoroughly developed the language proficiency in English and Korean essential for global success. Notably, this training period was conducted “without public disclosure.” This was done to create an environment where the members could focus solely on maximizing their talents without being exposed to external pressure. The footage from that time, which was revealed in the video, speaks volumes about the effort and time they invested. This foundational training served as the unshakable foundation that nurtured XG into “highly skilled, globally competitive artists.”
XG and ALPHAZ (fans): A special bond of sharing dreams and walking together
An indispensable part of XG’s success is the unparalleled bond they have built with their fans, known as “ALPHAZ.” This bond was further strengthened when XG released footage from their training days on YouTube for free after their debut. These videos openly shared the “authentic selves” of the members as they worked toward their dreams and overcame numerous challenges alongside producer Simon. This transparent approach resonated with fans worldwide, successfully positioning XG not just as artists but as “partners in pursuing dreams.” For example, at a live performance in Mexico, fans were seen exchanging homemade merchandise, showcasing the passion and deep affection of ALPHAZ fans who support XG across borders and language barriers. XG and ALPHAZ have transcended the typical supplier-consumer relationship, building a special “family-like” bond where they inspire and grow together.
The members’ “dreams” and their relationship with Simon Park: a cycle of trust and growth
The deep trust between XG members and their executive producer, JAKOPS (SIMON), is the source of their growth and creativity. In the video, the members share their specific dream of releasing a full-length album, tearfully recounting their experiences of supporting one another and overcoming difficult challenges. Each member sincerely confronts the others’ concerns and challenges, fostering mutual growth.
Simon is also a “father figure” to the members, respecting their motivations and striving to help them achieve their goals. As the members say, “There was never a time when we felt too afraid to speak up,” there is always open and equal communication between XG and Simon. His “alien-like” level of initiative, combined with the members’ pure aspirations, resonates with one another, making XG a group with unlimited potential that continues to evolve. This mutual trust and respect is the driving force behind XG’s ability to consistently deliver the best performances and music.
[Unveiling the Depths of XG’s “Hōsute Special Edition” Through Unreleased Footage]
The “News Station Special Edition” of XG, available on TV Asahi’s news channel “ANNnewsCH,” includes valuable unpublished footage that was not shown on terrestrial broadcasts. These unpublished scenes delve deeper into XG’s charm, vividly showcasing their humanity and the group’s unity. For example, they capture intimate moments such as the members’ true selves behind the scenes and more personal interactions with producer Simon, which would likely have been cut from the TV broadcast. These videos remind us that XG is not just a performance group, but a collective built on the individuality and efforts of each member, as well as the unshakable bonds between them. By watching the unreleased footage, you can gain a deeper understanding of the story behind XG’s success and the passion they hold for their “dreams.” If you haven’t seen it yet, please access the link below and witness the true essence of XG.
XG “Hōsute Special Edition” Unreleased Footage Available Here!
XG Soars Toward the Future: World Tour Final Concert and the Next Dream Landscape
XG’s world tour came to a close with their final concert at Tokyo Dome. This special stage was the culmination of the bonds XG had built with ALPHAZ around the world, and it hinted at their future growth. The members felt deep emotion and surprise at being able to share music and resonate with ALPHAZ in each country they visited. The realization that “music can connect people beyond borders and distances” has become a powerful driving force for their future activities.
Even after achieving this great success, the members of XG still feel strongly that “this is just the beginning.” Their hunger and determination to “do whatever it takes to achieve their goals” are accelerating the realization of their dreams. With their bonds with ALPHAZ in their hearts, XG will continue to evolve without being bound by conventional ideas. The world is holding its breath, eagerly awaiting the next “dream landscape” they will unveil.
Summary: XG Showcases New Possibilities for Japanese Artists
The story of XG revealed in the “News Station Special Edition” is not merely the success story of a single artist. It hints at the infinite potential of Japanese artists on the global stage, through meticulous “strategy,” an intense “training period,” and a “special bond” with fans. XG has broken free from the existing frameworks of J-POP and K-POP, establishing itself as a unique entity under the banner of “X-POP” and solidifying its status as a true global artist.
Their challenges inspire many people to pursue their “dreams” with courage and break free from their own “conventional wisdom.” XG’s remarkable rise has only just begun. We should eagerly anticipate the new “landscape of dreams” they will create and continue to closely follow every move they make.
